How may we establish brand equity and loyalty?

First, we tailor our marketing communication strategy in line with the specific company characteristic, goals, and needs of the market. Second, focus on possible message strategies, advertising appeals, and execution frameworks. We study the elements of marketing communication mix. The recent trends and tools in integrated marketing communications are client promotion activities, public relations, cause-related to marketing, crisis and issue management, social network marketing, digital online marketing, and internet search engine optimization.

The most recent trends in brand communications to deal with such is dynamism trans-media storytelling. We wish to inform a brand narrative to our consumers, but we would like to do it fluidly, coming to the consumers through numerous touch points in social media. By way of example, coordinating an event and communication it via Instagram, Facebook, Twitter, radio and online content. The story shouldn’t always be the same, so we will need to inform different portions of the story in various ways, in mixed media.

What to say:

The goal here is the shift from the old paradigm to push the target to a brand new ideal of pulling the target and the potential challenges we can come across.

How to say it:

In the past, the communication with a consumer was via the established media like Television, radio, newspapers, and billboards.

To whom:

Communication was unidirectional; brands conveyed the product advantage which was all. The digital revolution has changed everything.

How frequently to say it?

In the past, the communication with a consumer was via the established media like Television, radio, newspapers, and billboards. Now, we concentrate on the planning process.



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