What is Integrated Marketing Communications (IMC)?

It’s the life of the company and its brands. It is the attempt to inform and persuade, and remind consumers about the company and its brands, and products. Many marketers specify the scope of marketing communications very narrowly, in a manner limited to advertising. Marketing communications extend far beyond advertising and include public relations, event promotions, sponsorships, sales promotions, digital online marketing, and contact marketing.

Now, everything is digital, and therefore, it is spontaneous and changing daily. When the earth moves continuously, we want strategies and intuition over and over. Hunch is something that we get whenever we live in the battle, on the place. We need to understand consumers and offer them a service or product that satisfies their needs. Then we need to ensure a consistent message which clarifies our value for the position through all promotional components. We try to improve the efficiency of these communications by leveraging potential synergies through various channels.

Communications’ effectiveness: We need to ensure consistency in all channels and create synergy. Having a systematic approach to planning is essential.

Marketing communications: A creative element that helps graph the intent of consumers. Nevertheless, it requires a combination of rational arguments, emotional appeal, and striking presentation.

To persuade consumers: Marketing managers need to utilize their strategic abilities to develop and assist the marketing communication plan with both science and art.


The strategic plan: Form the basis for an integrated marketing communication campaign and knowing the advertising method is vital for anybody to convey to customers.



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